Location
Benefits
Top Skills:
Summary:
The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
Skills:
Education/Experience:
Key Notes and Attributes:
Reporting to the Senior Manager, Brand Marketing, this role is responsible for strategies and initiatives designed to accelerate Samsung's brand experience through holistic brand messaging and marketing campaigns centered around 2 of its core pillars; Sustainability and Care. This is a brand marketing role managing owned and paid marketing channels to successfully drive campaign objectives. Managing multiple brand/x-lob marketing campaigns. This role partners across internal and external agencies; and with partners on a global platform at Samsung HQ. Role and Responsibilities
• Manage brand strategy and execution to drive business results across all owned and paid brand marketing channels to successfully drive traffic and campaign objectives
• Successfully navigate a complex organization of multiple businesses and product categories
• Ensure business input and feedback is aligned and meets objectives
• Integrate HQ-led strategies with local SEA-led campaigns, to achieve winning plans across business categories for US consumer
• Manage execution of campaigns to drive awareness and connection with GenZ/Millennials
• Work with various lines-of-business to sync plans and ensure message breakthrough in-market
• Support Brand Pillar leads in PMO-ing B2C campaign development for the most effective in-market results
• Partner with the owned channels and Performance Marketing (Paid Media) teams to plan and align appropriate support for brand campaigns
• Report and optimize for each campaign in-real-time incl. optimization decisions, escalation of issues for quick resolution on brand campaigns to drive actionable learnings to improve each and every subsequent campaign; retrospective reporting
• Prepare and present content and analyses that drives actionable decision making and recommendations for the organization
Skills and Qualifications
• Bachelor's Degree in Marketing or Digital Advertising, with 5-8 years of experience.
• Experience in a Brand Marketing role, strategy and/or execution, client-side preferably in a CPG or tech company. Agency side experience will be considered.
• Experience with D2C, Social, Performance marketing, CRM strategies and executions.
• Relevant experience of Post purchase customer care/service marketing, Sustainability communications and branding will be preferred.
• Business acumen and communication skills to act as partner to leadership within the lines of business and functional COE's.
• Digital marketing experience directing design, developing and executing successful ROI driven campaigns across all major digital channels.
• Experience developing and understanding digital commerce impacting bottom line, as well as the ability to interpret digital analytics to implement/drive strategy.
• Demonstrated success leading teams and establishing effective working relationships with cross-functional team in varied areas, including global HQ counterparts.
• Ability to lead complex projects, and work effectively in a highly matrixed environment
• Ability to efficiently scope and execute concrete strategic initiatives
• Structured analytical and conceptual thinking
• Strong sense of urgency and speed to action
• Detailed communicator with both written/verbal ability to direct teams in clear, concise and calm manner
• High energy, works with a sense of urgency, highly responsive in a fast-paced environment
• Experience in developing marketing and sales presentations, using Word, Excel and PowerPoint.
• Driver of operational efficiency
• Problem-solver with optimistic attitude & passion for delivering results
Our team of highly experienced developers offer a wide range of mobile application and software development positions. We also have opportunities in business operations and administrations, logistics, UX/UI design, and many more!
Our vision is ‘We Want to See You Grow' to become the industry leader for both employee and company.
For more information about JND, please visit (
#Samsung #NJ #Marketing #Manager #Hybrid #JND
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